Alude came about from our love and passion of different cultures. We wanted to encourage our children to learn about the wider world and to have an understanding of other countries and other cultures.
Being from a family of mixed cultures we felt it was important for our children to learn how diverse the world is, the different languages, different foods and different traditions. However the one important thing, being that we are all human and we all live in a beautiful world.
In encouraging learning about the world we moved on to taking more care of our world and learning about sustainability. We came across some wonderful Organic clothing brands from the UK and decided to range them under our Alude brand to offer to our Australian customers.
Being eco-friendly our packaging is made from recycled material or are recyclable.
At Alude we hope children can Aspire, Learn and Unite on our Diverse Earth.